Virginia Scion drivers are talking about Scion’s new marketing campaign for the eye-catching tC, called “Take on the Machine.”

The website, www.TakeonTheMachine.com, offers Virginia Scion fans behind-the-scenes photos and videos of the 2011 Scion tC sports coupe. The 2011 Scion tC is back with added power, performance, an aggressive new look and a more premium feel.

“Designed to redefine its segment and exceed the evolving demands of the sports coupe buy, the 2011 tC is the perfect coupe for our young owners to take on the machine,” said Jack Hollis, vice president of Scion.

Images, video, specs and even the chance to build your own tC is all available on the Take on the Machine website, changing the face of car shopping online for Virginia Scion buyers.

“We invite viewers to enter the machine via our online portal,” said Simon Needham, co-founder and executive director, ATTIK, the company responsible for the Take on the Machine website. “Connect with us online for personalized adventures which will be even more captivating next month with augmented reality, 3D and other elements.”

2011 Scion tC For Sale in Virginia

The 2011 Scion tC’s all-new design projects a bolder, more aggressive stance. The sleek front grille, muscular rear funders and the shape of the rear taillights make for an eye-catching sports coupe. The sporty design carries over to the interior with a look and feel that is sophisticated, sport and functional. Interior comfort features include a driver walk-through seat memory function for both the seat and the backrest and firmer seat bolsters.

Behind the sporty look is an all-new 2.5-liter inline four-cylinder engine the produces 180 horsepower an an increase in fuel economy.

To learn about all the new features of the 2011 Scion tC, visit Checkered Flag, the leading Virginia Scion dealership.

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